Social and Ecological Responsibility

PuroSol is a company aware of its context on both a social and an ecological level. We understand ourselves as an active member within a community of farmers with the same objective: to live with collective dignity and prosperity while at the same time respecting the ecosystem we use to produce our products.

PuroSol represents and supports the communities and families from which it emerged. We have created working conditions that provide a perspective and security for the families involved. Farmers in Guatemala often suffer insecurities because of the perishable nature of the products they grow. Fruits and vegetables need to be sold fresh as quickly as possible and this is a problem when the markets are oversaturated. A lot of the incredible food that gets produced also gets wasted if not sold fast enough. That is why we entered the market with sun-dried fruits. With the ancestral method of sun-drying, we are able to significantly extend the shelf life of our fruits without having to use chemicals or cooling systems that are evidently not ecological.

PuroSol also supports the local communities in Zacapa by providing clean water, sanitation and a better quality of life in accordance with the UN’s Sustainable Development Goals. Since our inception, we have focused on creating fair work opportunities that benefit both the farmer who produces the fruits and their families. 


By supporting PuroSol you are not only expressing solidarity with the farmers and families that provide the fruits of our products, but you are also helping the ecosystem of the region. Not only do we produce in an eco-friendly manner, but we also support wildlife preservation organizations like “Zoo Tropic. Biosfera del Heloderma” (click to visit page) that take care of endangered species like beaded lizards and vulnerable ecosystems like the dry forests in our region. Here's a video showcasing the work done by this wildlife reserve.


Show your love and support for the community that is PuroSol. We have created a product with complete social transparency. Our company is dedicated to enabling the conditions that allow our community to flourish with dignity, as it should.

The video below shows one of the farmers from Guatemala we work with to produce our dehydrated pineapple. His name is Waldemar Caal and he is a very happy farmer.